During the South By Southwest music festival, brands pay big bucks for splashy stunts, giant billboards, and VIP shin digs. With our quaint little budget, Zipcar had to get creative. We hired 5 indie bands to perform intimate, one-on-one concerts in a Zipcar (complete with a bouncer and a velvet rope). We streamed it live on Periscope and asked the bands to tweet about it too. The performances turned out really soulful and the audience members had a blast. The subsequent social engagement generated thousands of dollars worth of earned media.
Live stream on Periscope: 1,600 views
Frankie Cosmos video on Youtube: 15K+ views
Total social impressions: 120K, 1,500 engagements, 350 likes, 200 retweets
Hatch Awards Merit winner
ROLE | Conceptual development, creative direction